Translation – Potential Big Business

In the new age of globalization, effective communication and information exchange have assumed a new dimension and translation services seem to attain a big business status in near future. In the Indian context, this is more apparent as multinationals are trying to enter local markets and expand their customer base. Up till now the local markets are protected from foreign products and services due to language barrier as most of the people do not know English and rely on the salespersons who can talk their language.

Now the situation is fast changing and soon multinationals will employ translation services to create advertisements and service centres to provide local language support. Creative writing will translation will help writers in becoming financially sound. This will increase imports and would help MNCs.
Indian industries should encourage and sponsor the translation services for translation of information from regional language to English for exporting their products and services.

Translation of books also may become a lucrative business. Students and teachers can take up this profession which will help Indian industry while earning.Educational institutes should take a lead and form links with industries and writers for developng this new potential business.